Data-Driven Strategies for Effective Webinar Promotion

In today’s data-driven world, webinars have become a vital component of marketing and lead generation. At ArtForm Agency, we have extensive experience in email marketing and lead nurturing. We understand the efficacy of data-based strategies to make your webinar promotion more effective pre- and post-event. In this blog post, we’ll guide you through a recommended […]

Leveraging Recruitment Branding: A Strategic Approach for Government Sector Marketing

In the marketing realm, the concept of recruitment branding, also known as dual branding, is a key driver of success. This is especially pertinent when marketing to the government sector, a nuanced arena where recruitment plays a crucial role. As industry thought leaders, it is imperative to recognize the need to distinguish between two vital […]

How Brands Can Use ChatGPT & AI

ChatGPT and AI graphic with robot showing a human charts and graphs

Artificial intelligence (AI) has become more and more vital for businesses to maintain an up to date marketing strategy. The most popular technology within the AI space right now is the AI content generator ChatGPT. OpenAI developed this large language model to improve upon efficiencies by generating copy for blogs, social media and more! Let’s […]

4 Pieces of Bad Blogging Advice

Young woman having problems with laptop usage feels irritated

Trish Bradley – Sr. Digital Strategist Guilty pleasure confession – I (sometimes) love bad movies. There is something oddly satisfying about watching a terrible film and being amused by poorly scripted plots, melodramatic acting, and budget CGI effects. There are some movies that are so ridiculous, so over-the-top, so bad that they’re good. And there […]

15 Effective Techniques to Train Your Sales Team

ArtForm Business Solutions CEO Janet Waring stresses “hands-on learning” in this Forbes Business Development Council discussion on training your sales team.  Read the original article on Forbes

How To Follow Up With New Prospects

ArtForm Business Solutions CEO Janet Waring explains how using your CRM platform can improve your follow up with prospective clients.    Read the original article on Forbes

Biz Dev Leaders and Their Top Risk Management Tips

“Get ahead of policy changes,” Artform Business Solutions CEO Janet Waring recommends as the Forbes Business Development Council offers their top risk management tips.    Read the original article on Forbes

Optimizing SEO and Government Contracting

Attention Government Contractors: your creative content is only as good as your SEO. Artform Business Solution’s CEO Janet Waring reveals the magic of search engine optimization.    Read the original article on The Pulse