Strategic Plan – Do Something!

April 17th, 2013  |  Published in Articles, Services

The Plan Begins

I recently saw a sign that read, “We have a Strategic Plan, It’s Called Doing Things”.  It made me smile and consider.  I have been involved in marketing for over 20 years and have had numerous conversations with very creative people who had fabulous ideas – but never acted on them.  Why is that?  Why do we hesitate to act?

Many of us just need to have reassurance that our idea is a good one.  Sometimes we need to know how to take our idea to the next step. Many of us are just plain afraid of failure.

Have you ever had an idea you did not act on only to see someone else become successful with “your” idea.  Some people just seem to know how to turn thoughts into actions.  Be willing to fail and try again.  It is the backbone of many success stories from Thomas Edison to Michael Jordan.

Thomas Edison was told by a teacher that “he is too stupid to learn anything”, was fired from his first two jobs and tried over 1,000 times to invent a working light bulb.  Of course he was eventual successful having perservered for a 1001 times.

Consider Henry Ford.  His early businesss ventures left him broke five times before founding the successful Ford Motor Company.

Or Aiko Mortia who you may not have heard of but you are probably familiar with his company, Sony.  His first product was a rice cooker that only seemed to burn rice rather than cook it.  It sold less than 100 units.  But he and his partners did not give up and formed what is now a multi-billion dollar company.

Or even Walt Disney who was fired from a newspaper job because he “lacked immagination and had no good ideas.”  Can you imagine the temptation to give up after hearing that?  But his name is now a household word in almost every country around the globe.

Or Michael Jordan who was actually cut from his high school baskeball team.  He stated, “I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.”

Whatever your hesitancy is, talk to someone about it.  Get the ball rolling.  Do something!  You will feel better when you do!

by Janet Waring, President of ArtForm Business Solutions


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